What Does CAC Mean

In episode #3, I discuss CAC, or Customer Acquisition Cost. CAC can be gross dollars or a unit cost. Screw up your CAC calculation and it affects CAC Payback Period and your Cost of ARR. CAC is fundamental to your metrics reporting package. Highlights: - CAC can be dollars or a unit cost - CAC flows to your CAC Payback and Cost of ARR - What’s your prize? Logos, users, brands, etc. - You must allocate gross CAC dollars - Align CAC measurement to your sales cycle - Fully burdened sales and marketing dollars