What does it mean to be South African today? New research from Brand South Africa suggests our sense of national identity may be shifting in a worrying way. episode artwork

EPISODE · Jul 31, 2026 · 20 MIN

What does it mean to be South African today? New research from Brand South Africa suggests our sense of national identity may be shifting in a worrying way.

from The Talking Point · host SAfm

What does it mean to be South African today? New research from Brand South Africa suggests our sense of national identity may be shifting in a worrying way. Where people once identified themselves as South African first, many are now placing their ethnic identity ahead of their national one. Is this simply a reflection of our diversity, or a sign that social cohesion is beginning to fray?  GUEST: Teresa Oakley -Smith: Founder and MD of Diversi-T   

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What does it mean to be South African today? New research from Brand South Africa suggests our sense of national identity may be shifting in a worrying way.

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