What Does it Mean to be Tapped In to Culture? With Va$htie

Va$htie Kola is known as "downtown's sweetheart." What does that nickname mean? It depends on who you ask. She's a New York-based DJ, Director, Filmmaker, Designer, Creative Consultant, DJ and style icon whose influence has been felt far and wide. She has emerged as a role model for young tastemakers." In other words, she's kind of like the OG influencer. And she broke barriers in 2010 when she became the first woman ever to craft a collaborative Air Jordan sneaker! Today she shares: What it was like to direct music videos for stars like Justin Bieber and Kendrick Lamar. Her initial foray into film + how she kick-started her career Seeing her first video treatment for Common air on MTV The challenges she faced as a female director in the mid-2000s Why she is a good representation of culture in this digital era + has a love for everything analog How a birthday cake led to her becoming the first woman to create a colorway for the Jordan brand Her entry into sneaker culture The tastemakers she loves Balancing life as a mom and DJ Navigating a cross-cultural relationship with her Danish husband Follow Va$htie on Instagram @Va$htie Get 15% off OneSkin with the code PRETTYSMART at https://www.oneskin.co/ #oneskinpod Get 10% off your first order sitewide with code PRETTYSMART at OSEAMalibu.com.See omnystudio.com/listener for privacy information.