What does it mean to belong in Ireland? with Social Psychologist and Social Entrepreneur Mamobo Ogoro

Belonging is a fundamental human need—but how does this concept play out in the context of Irish society? In this episode, I’m joined by social psychologist, social entrepreneur, and founder of⁠ Gorm Media⁠, Mamobo Ogoro, to explore the nuances of identity, cultural belonging, and diversity in modern Ireland. Mamobo shares insights from her research and work in intercultural consultancy, unpacking the linguistic and social dynamics that shape perceptions of inclusion and exclusion in Ireland today. We discuss: Why Ireland is a “peach culture” rather than a “coconut culture” (and what that means!) First impressions of Irish people from a migrant’s perspective How we can foster greater belonging and intercultural competence in a rapidly diversifying Ireland The role of language and discourse in creating (or breaking) connections in society Mamobo also talks about her groundbreaking work with Gorm Media, an award-winning social enterprise that uses creative media and intercultural training to advance belonging and unity across differences. If you’re curious about the intersection of psychology, cultural identity, and social entrepreneurship, this conversation is a must-listen. Where to Find Gorm Media: ⁠Instagram⁠ ⁠TikTok⁠ ⁠YouTube⁠ Want More of Mamobo? Catch her hosting⁠ Younified⁠ on Newstalk, where she shines a light on diverse voices and stories that reflect the reality of life in Ireland today. Join the conversation How to be Irish is on ⁠Spotify⁠, ⁠Apple Podcasts⁠ and ⁠YouTube⁠. Follow us on ⁠Instagram⁠ for short clips from each episode. ⁠Become a patron⁠ of the podcast (donate €2 a month). Beir bua, Úna xx