What Does it Mean to “Win” a Negotiation? (Season 3, Episode 2)

Is taking all you can get in a negotiation actually good for you or your business? Most people would tell you that yes, you must get everything you can. They may even argue that that is the point of the confrontation. But it's short sighted - pushing to get everything in a negotiation will leave your opposition in a rough place, souring the goodwill you may have created with them. What's more, even the intention of trying to "get it all" can counter-intuitively set you back. In episode 2 of Season 3 and our Negotiation Elevation series, we cover what actual negotiation "success" ought to look like.