What Does It Take To Actually Get Cited in AI Search? (Hint: SEO, PR, and Reputation Management)

Send us Fan Mail📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: SubscribeIn this episode of Found in AI, Cassie sits down with Jonathan Bentz, Growth Strategist at Direct Online Marketing, to challenge one of the longest-standing mantras in marketing: "content is king." Jonathan makes a compelling case that AI search visibility isn't a content production problem—it's a validation problem. If your strategy stops at your own website, you're only giving AI engines one source to work with. Jonathan breaks down the three disciplines that need to work together for AI visibility—SEO, reputation management, and digital PR—and explains why most teams are only doing one of them. Cassie connects his insights back to the FSA Framework and walks through exactly how press releases, review platforms, and unified messaging map to Freshness, Structure, and Authority.In this episode, you'll learn:Why "content is king" no longer applies to AI search — and what Jonathan means when he calls AI visibility a validation problemThe three marketing disciplines that need to come together for AI search success, and why SEO alone isn't enoughHow AI engines use platforms like G2, Capterra, and TrustRadius to build agreement about your brand — and what happens when that agreement isn't in your favorWhy press releases are making a comeback as an authority and freshness strategy, even on a shoestring budgetThe role customer service and customer experience now play in how AI engines perceive your brandHow reputation management has shifted from a defensive play to an offensive AI visibility strategyWhy unified messaging across PR, marketing, social, and customer support is now a structural signal AI engines rely onHow Jonathan's three disciplines map directly to the FSA Framework (Freshness, Structure, Authority) — and what to prioritize first if you only have 90 daysIf you're listening to this and thinking I need someone to lead this for me, that's what I do.I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at [email protected]. Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/Let’s connect:LinkedIn → Cassie Clark | AI Search Visibility ConsultantWebsite → https://cassieclarkmarketing.com