What Does It Take To Build A 100-Year Brand?

Salt air and startup grit meet on the mouth of the Miami River, where a small outboard shop in 1926 became a century-long marine legacy. We sit down with fourth-generation leader Krissy Hewes Wiborg to trace the family’s journey from boat racing roots to game-changing flats boat innovation, revealing how a community of anglers and makers turned feedback into breakthroughs that shaped modern inshore fishing.Krissy brings the stories alive: great-grandfather Lou’s racing team and the dinner-table idea that helped launch the Miami International Boat Show; her grandfather Bob’s post-Navy obsession with performance; and the day Lefty Kreh nudged a ski-boat hull toward the flats, sparking the Hewes Bonefisher—the first fiberglass production flats boat. You’ll hear how guides like Bill Curtis and Bob Stearns pushed for 10-inch gunwales and better sightlines, and how that relentless iteration led to the poling platform, giving anglers height, control, and stealth from the transom. These aren’t museum pieces; they’re living tools refined over decades on real water.We also open the engine hatch on the business itself: selling manufacturing rights while scaling the dealership, growing from 15 employees to 40 across multiple locations, and steering through downturns with service, listening, and smart expansion. Marketing tides changed too, flowing from Yellow Pages and DOS-era catalogs to Throwback Tuesdays and Thursdays on social and a 30-minute archival film capturing voices of the old guard. With a centennial celebration aligned with the Boat Show’s 85th, Krissy reflects on legacy, modern brand building, and the next horizon for marine tech without losing touch with the flats at dawn.If you love boating, fishing, marine history, or the craft of building products people swear by, you’ll find both nostalgia and practical wisdom here. Subscribe, share this episode with a friend who loves the water, and leave a review with the moment that hooked you.Wards Marine Electrichttps://www.wardsmarine.com/Wards Way YouTube Channelhttps://www.youtube.com/@WardsWay75