What Does It Take to Build a Cheer Program That Lasts 30 Years?

In this episode of The MotUS Edge Podcast, hosts Stacy Rowe, Casey Jones, and Kevin Brubaker sit down with Orson Sykes, the visionary founder of Twist and Shout. Orson shares his journey from NCAA gymnastics champion to one of the most respected leaders in All Star cheer. He opens up about starting his gym, the challenges of hiring and retention, building strong athlete foundations, and navigating parent expectations. The conversation dives into when to push or pull back on skill progression, the future of All Star cheer, and the business lessons that have shaped his success over nearly three decades. Packed with wisdom, laughs, and a few dad jokes, this is a must-listen for gym owners, coaches, and cheer enthusiasts.   Shouter Spirit Website: https://shouterspirit.com/   Follow Orson on Social Media: https://www.instagram.com/orson2/ https://www.instagram.com/twistandshoutallstars   *******************************************   Connect with the MotUS Team:   Online | www.joinmotus.com   Email | [email protected]   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds   *******************************************   Keywords: MotUS Edge Podcast, Orson Sykes Twist and Shout, all star cheerleading podcast, cheerleading business advice, gym owner tips cheer, athlete skill progression cheer, cheerleading coaching strategies, cheerleading parent expectations, future of all star cheer, Twist and Shout cheer gym, Stacy Rowe, Casey Jones, Kevin Brubaker