What Does It Take To Build A Global Brand | Dave Munson episode artwork

EPISODE · Jun 25, 2026 · 1H 2M

What Does It Take To Build A Global Brand | Dave Munson

from The Above The Bar Podcast · host abovethebar

🎙️ Coming Up on The Above The Bar Podcast 📅 Wednesday, June 24 🕗 8 PM EST This week's guest is **Dave Munson**, founder and CEO of **Saddleback Leather Co.**, one of the most recognized leather brands in the world. What started with a hand-drawn sketch in a small leather shop in Mexico became a global company known for creating over-engineered, full-grain leather goods backed by a **100-year warranty**. Dave's philosophy was simple: **"No breakable parts. I want my grandkids to fight over it when I'm dead."** That commitment to quality helped build Saddleback Leather into an internationally known brand with partnerships including Toyota, Major League Baseball, Martin Guitar, and the Texas Rangers. But this story isn't just about leather bags. It's about entrepreneurship, adventure, faith, family, and using business as a force for good. Together with his wife Suzette, Dave has built companies that not only create world-class products but also help support vulnerable communities around the world through initiatives like Love 41. We'll discuss: • Building a global brand from a simple idea • Why quality still matters in a disposable world • Entrepreneurship, risk, and perseverance • Using business to create lasting impact • The lessons learned from more than 20 years of growth and leadership • His new book: **"They'll Fight Over It When You're Dead"** 💡 Tonight's big question: **What would happen if you built everything to outlast you?** 📖 Learn more about Dave's new book: https://www.barnesandnoble.com/w/theyll-fight-over-it-when-youre-dead-dave-munson/1147277060?ean=9781637634202 Pull up a stool and join us live Wednesday, June 24th at 8 PM EST. #TheAboveTheBarPodcast #BeSureToPushYourStoolIn #DaveMunson #SaddlebackLeather #Entrepreneurship #Leadership #Business #SmallBusiness #Legacy #PurposeDrivenBusiness

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What Does It Take To Build A Global Brand | Dave Munson

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