What Does It Take To Make Your Copy Pop? ('Pop' Discussion)

You came up with a genius business idea. It’s a sure-fire winner. Now you just need to get those investors on board so you can get the cash you need and get your idea off the ground. And you’ll get those investors by… showing them some graphs? Describing your 6- and 12-month business plans? No. This will not work. What you need to do is to craft a pitch that will POP!Pop! is a guide to getting your idea to stand out, instantly. It’s a framework and a list of techniques to help you quickly and easily generate a name, tagline, subheadings and other marketing materials using simple, repeatable steps. If you’re an experienced copywriter, you may think that you’ve moved beyond Pop!, but in this episode of the Copy Kit Podcast, copywriters Sarah and Nicole share their thoughts on the book and the new techniques they learnt from it. Tune in to hear their favourite Pop! Exercises, plus Sarah’s angst about naming her business.If you enjoyed this episode, make sure you’re subscribed to the Copy Kit Podcast so you catch next week’s episode, which will feature Nicole and Sarah’s first ever live copy rap battle!Timestamps[0:30] Welcome to this episode’s book: Pop! by Sam Horn[2:15] Nicole gives a quick summary of Pop! [7:00] How Pop! helps copywriters explain their job to their families[8:30] Nicole unpacks the first ‘P’ of Pop!: Purposeful[10:20] O stands for Original[11:20] And the second P stands for Pithy[12:25] Why do you need to fill in Pop’s W9 list for the book to work?[16:30] How to get the most out of Pop! [19:05] Sarah outlines the exercises listed in Pop![21:45] Is Pop! the antidote to AI?[25:15] Sarah and Nicole each share their favourite technique from Pop![30:35] How do you know when you’ve come up with the right product name or tagline?[39:45] Nicole gives her three implementation points[43:05] And Sarah outlines her three implementation points[48:30] What are the rules of a Copy Rap Battle?Links and Resources Related To This EpisodeBuy your copy of Pop! by Sam HornStay In Touch With The Copy Kit TeamJoin the Copy Kit Membership hereCheck out our websiteEmail: [email protected] hello there, copywriting friend!This is the Copy Kit Podcast: Master Advanced Copywriting Skills To Grow Your Freelance Business.We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud.Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.Join our membership to get access to the Copy Kit weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter.And if you want to know more about us, stalk us here:Nicole on LinkedInCheck out Nicole's new website!Sign up for Nicole’s email listSarah’s websiteSarah on LinkedInSarah on InstagramSign up for Sarah’s email list#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategyKEYWORDSCopywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketingMusic Credits:Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/