WHAT DOES MEDIA PROCUREMENT DO? #MediaSnack Ep. 208

Think you know marketing procurement? All about cost-savings right? Not any more.The modern media procurement leader is focused on company growth and partners with their marketing colleagues to build long-term value. The role is very different now. Here's the #MediaSnack alternative perspective on what makes a successful media procurement leader plus we share THREE GREAT TIPS from the best media procurement experts on how to succeed in media procurement and how you can work more productively with media procurement. #MediaForGrowth#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.