What Does Microsoft’s AEO/GEO Guide Mean for Ecommerce?

Send us Fan Mail📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: SubscribeWhat does Microsoft's AEO/GEO Guide mean for ecommerce? In this episode of Found in AI, Cassie walks through what Microsoft actually recommends for optimizing ecommerce sites for AI engines like Copilot, why structured and consistent product data matters, and how AI systems interpret pricing, availability, and trust signals.Using Microsoft’s guidance alongside the Freshness, Structure, Authority (FSA) framework, Cassie explains what ecommerce teams should focus on now — and why page-level SEO alone is no longer enough.In this episode, you’ll learn:What Microsoft’s AEO/GEO guide reveals about AI-driven ecommerce discoveryWhy AI optimization is about clarity and consistency, not rankingsThe schema types Microsoft recommends for ecommerce brandsWhich product data fields AI systems rely on mostHow the FSA framework applies to AEO and GEO strategiesWhat ecommerce teams should audit first to improve AI visibilityIf you're listening to this and thinking I need someone to lead this for me, that's what I do.I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at [email protected]. Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/Let’s connect:LinkedIn → Cassie Clark | AI Search Visibility ConsultantWebsite → https://cassieclarkmarketing.com