What does SDR mean for advice businesses?

The FCA recently implemented the Sustainability Disclosure Requirements (SDR) – a package of measures designed to improve transparency in sustainable investing and crack down on greenwashing within the industry. What are the new rules and what does this mean for investors and advisers?Why has this framework been brought in? Are these changes advantageous for the adviser? Why is qualitative fund research that underpins existing ratings so important?Does SDR reinvigorate a level of interest in responsible investment?