What Does the Flu Epidemic mean for the Consumer Health Industry?

The US is currently experiencing a flu epidemic with flu shot supplies running low, emergency rooms overcrowded, and a public health emergency declared in Boston. Coming off a year of recalls, analgesics were expected to rise in 2013, but could now receive an even larger push due to this severe flu season.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.