What Domino's and "Rich Dad, Poor Dad" Have in Common

from List Building Lifestyle With Igor Kheifets · host Igor Kheifets

What separates a campaign that prints money from one that goes nowhere? In this episode, I reveal the surprising power of the "big idea," share stories of how it's shaped billion-dollar brands, and show you how to uncover the kind of angle that can change everything.

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This episode is 10 minutes long.

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This episode was published on August 26, 2025.

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