EPISODE · Aug 26, 2025 · 10 MIN
What Domino's and "Rich Dad, Poor Dad" Have in Common
from List Building Lifestyle With Igor Kheifets · host Igor Kheifets
What separates a campaign that prints money from one that goes nowhere? In this episode, I reveal the surprising power of the "big idea," share stories of how it's shaped billion-dollar brands, and show you how to uncover the kind of angle that can change everything.
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What Domino's and "Rich Dad, Poor Dad" Have in Common
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This episode was published on August 26, 2025.
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