What Drives Popularity in Art (Hint: It’s Not Just Talent)

Why do some books, songs, and artists take off… while others don’t?It’s easy to assume it comes down to talent or quality, but that’s only part of the story.In this episode, I’m breaking down the real drivers behind popularity in art, from exposure and promotion to timing, luck, and privilege.Because understanding this changes how you see both your own work—and everyone else’s.