What Drives Value in Sports? w/ Alana Casner

from Let’s Talk About It · host Thrive Insights LLC

Sydney chats with Alana Casner, SVP at Parity, about how personal branding is closing the gap in sports. Alana breaks down what drives athlete value, how brands actually measure it, and how student-athletes can take advantage of these insights to create their own opportunities.This episode is sponsored by RootNote.

Episode metadata supplied by the publisher feed · Published Jul 31, 2025

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What Drives Value in Sports? w/ Alana Casner

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