What Energy Efficiency And Innovation Can Do For the Climate

What could energy efficiency and innovation do for climate change? Tom Stoner, author of "Small Change, Big Gains: Reflections of an Energy Entrepreneur," describes Project Butterfly, which aims to create a new business case for the global energy system--a case that reduces carbon emissions as quickly and cost-effectively as possible. A seasoned energy industry player, he worked with top scientists, researchers and economists to evaluate a number of options, and found that shutting down all coal-fired plants and other policy changes wouldn't be effective. Instead, he came up with a plan that focuses on energy efficiency, redirecting energy subsidies, and opening up energy markets to innovation. "This could alter forecasted carbon dioxide levels to keep us out of the danger zone," he says in a podcast interview with Lisa Cohn of EnergyEfficiencyMarkets.com.