What Every Author Should Know About Copywriting with Geoff Kullman

An episode of the Become a Writer Today podcast, hosted by Bryan Collins, titled "What Every Author Should Know About Copywriting with Geoff Kullman" was published on February 23, 2022 and runs 29 minutes.

February 23, 2022 ·29m · Become a Writer Today

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Summary

In this episode, I talk to Geoff Kullman about his writing journey and how he became an instructor in the art of copywriting. Geoff also helps authors turn their ideas and non-fiction books into emails, landing pages, and other digital assets, which help them earn more money. Geoff taught me that there are different types of copywriting. If you’re uncomfortable with the idea of using words to sell, then take heart because copywriting can help you convince your audience to make a decision t...

Episode Description

In this episode, I talk to Geoff Kullman about his writing journey and how he became an instructor in the art of copywriting.

Geoff also helps authors turn their ideas and non-fiction books into emails, landing pages, and other digital assets, which help them earn more money.

Geoff taught me that there are different types of copywriting. If you’re uncomfortable with the idea of using words to sell, then take heart because copywriting can help you convince your audience to make a decision that’s in their best interest.

It can also help you earn a better living as a writer and as a creative, and then you can use that money to invest back into your craft and improve the quality of your work.

In this episode we discuss:

Working as a freelancer
Finding your niche
Recommended copywriting books
Creating an email campaign to sell your book
Map out an email campaign before you write your first email
Using bonuses and incentives in a campaign
How to balance different businesses and interests

Resources:

Support the show

If you enjoyed the show please leave a review on Apple. And if you have any questions you can find me on Twitter @BryanJCollins

Thanks for listening!

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