What Every Author Should Know about PR

Start where you are with what you have. You've heard it hundreds of times. But what does that mean? You've published the book and you got it on up Amazon. Congratulations! Now what? Now the fun and frenzy begins. You push people to buy it. You share the link from Amazon. You do "free download" days with the eBook. You run Facebook ads. You blog about it. You send out eblasts. You get creative and do a book trailer and a few blog tours. You write a press release. You pitch yourself to the media. You book yourself on podcasts or run a webinar or start podcast all around the subject of the book. Hoping people buy the book, talk about the book and then have more people BUY the book. Whew! Book sales are soaring - for at least three months. Then you know what happens after about 90 days? Nothing. You're worn out and tired of pushing your book. You stop pushing it and your sales tank. All that hard work and you are now at a stand still. That's why being an author is not enough. You have to become an authorpreneur. You must have a strategy to turn your book into a business. Article Source: http://EzineArticles.com/9810612