What Every Cleaner & Restorer Needs to Know About The ICRA's NEW Certification - #004

Joe Polish and Joel Cohen talk with ICRA Jim Holland and Barry Costa from the International Cleaning and Restoration Association about a NEW certification program called Performance Assessments. Discover an industry trend that you'll definitely want to be a part of...or you might find yourself left behind! A new - and BETTER - way you can evaluate your own (or your technician's) proficiency as a cleaner. You say your company is the best- Use this to PROVE it! How you can use a new evaluation process to differentiate your company...and how to use good marketing to make sure your prospects and clients know about it!