What Every Entrepreneur Needs to Know About Trademarks with Zara Watson-Young

We brought on powerhouse trademark attorney and brand protector Zara Watson-Young, to break down exactly what every entrepreneur needs to know when it comes to protecting the business they’re building.In this episode, we talk about:⚡️ Why trademarking isn’t just for “big” brands — and how skipping it could cost you⚡️ How to legitimize your business in today’s digital economy⚡️ What it takes to create something that can truly be passed down✨ AND — Zara dropped some major news:Her book, Your Intellectual Property Fortress: The Ultimate Guide to Protecting Your Brand and Business, will be released May 1! 📕It’s the high-impact guide every founder should keep on their desk.If you’ve ever wondered when or how to protect your brand — this is the episode you’ve been waiting for.