What Every Exhibitor (and Show Manager) Needs to Know About Branding - TSI11.12

Contrary to popular belief, your brand is not your logo. It goes far beyond that, and if you’re not careful you might be misrepresenting it in your exhibits. So we’ve invited Ben Baker back on the podcast to talk about how your brand needs to tell your unique story, whether you’re an exhibitor or the organizer of the show itself. He covers tips on how to: Get clear on your brand before communicating it to others Educate the entire team on the brand message (you may be surprised how it’s being interpreted!) Avoid sending mixed messages that confuse the audience