What Every Marketer Gets Wrong About Data and Media Buying

In this high-impact episode of Digital Marketing Stories, host Jim Banks sits down with Young Han, a serial entrepreneur, fractional COO/CFO, and founder of multiple service businesses.They tackle one of today's biggest digital challenges: data-driven decision-making in an AI-powered, rapidly evolving marketing world.Key Takeaways:The Power of Accurate Data: Young and Jim break down why drowning in data can be worse than having none at all. Learn how to distinguish good data from bad data, and avoid costly mistakes amplified by AI hallucinations.Future-Proofing Your Digital Marketing Operations: Discover why the lines between marketing, operations, and finance are fast disappearing—and how modern roles require strategic partnerships and collaboration.Secrets to Scaling Boring Businesses: Young shares real-world lessons from building a pool cleaning business from scratch to $4M ARR—revealing operational hacks and marketing tweaks that drive exponential growth.Fractional Leadership Explained: Unpack what a fractional COO or CFO really does, the value for startups and established companies, and how this model can drive rapid, cost-effective improvements in marketing and business processes.Attribution and UTM Tracking Masterclass: Find out how simple changes to ad creatives, UTM parameters, and SOPs can transform your campaign results, giving you clarity on ROI and channel effectiveness.Entrepreneurial Mindset & Work-Life Integration: Young’s candid take on ditching "work-life balance" in favor of an integrated, self-aware approach that actually works for busy leaders—and the systems to make it sustainable.Whether you’re a marketing manager at an SMB, a tech-savvy founder scaling service brands, or a data-driven digital strategist, this episode is packed with actionable advice. Learn how to leverage data, optimize operations, and drive your business forward in the age of AI.Podcast - The Girl Dad ShowTikTok - Make Your DayYoung Han - Thesis | LinkedInYoung Han - Instagramhttps://www.alwayshan.com/I have one small favour to ask. Would you please follow the show wherever you listen to podcasts. Your support helps inspire me to get more guests to come and share their stories.Just search for Digital Marketing Stories