What Every New Founder Needs to Know About Legal (But Was Afraid to Ask)

Legal basics for your business — no jargon, no fear.If you've been putting off starting your business because the legal side feels overwhelming, this video is for you. In this session — prepared as part of my course She Decides: Give Life to Your Idea at Folkuniversitetet, Stockholm — I walk through the minimum legal considerations every new founder should have on their radar.We cover: — Business vehicles: sole trader, company, partnership. What they mean and why it matters — Intellectual property: copyright, patents, trademarks, and trade secrets in plain language — Data and privacy: what you're collecting, how you're using it, and what GDPR means for your business — Contracts and terms and conditions: why you need them and what to put in themThis is general information only and does not constitute legal advice. Please consult a qualified lawyer in your jurisdiction for advice specific to your situation.I'm Shiro Ndune, business advisor, author, and international commercial lawyer with over 20 years of experience. I work with women founders at the moment of their most important business decisions.- Find out more: shirondune.com - Connect on LinkedIn: linkedin.com/in/shiro-ndune-45451061If this was useful, leave a comment and let me know what business questions you're sitting with.00:00 Introduction00:50 Choose Business Structure02:06 Liability and Registration04:56 Business name, tax & licenses05:56 Intellectual Property Overview06:17 Copyright and Creators08:14 Patents and Inventions09:42 Trademarks and Secrets11:39 IP Rules and Domains13:57 Data Privacy and Security15:32 Client Data and GDPR17:49 Consent and Third Parties21:20 Key Documents and Contracts25:25 Terms and Payment Protection28:31 What to do first