What everyone gets wrong about product-market fit: Sebastiaan Debrouwere

🎙 Sebastiaan Debrouwere — From VC to Founder: The Future of AI-Powered E-commerceIn this episode of Founders & Builders, we sit down with Sebastiaan Debrouwere, founder of Genie, the engine behind over 150 of Shopify’s fastest-growing brands.Seb shares a rare founder’s perspective shaped by both operating and investing — previously in Balderton Capital, the fund behind Revolut and Depop.We explore: • His unconventional take on product-market fit (hint: it’s more like surfing a wave than climbing a mountain) • Why selling to procurement is brutal — and what that taught him • The mindset shift from VC to builder • How Genie is helping e-commerce brands optimize 40–60% of their operating costs with speed and intelligenceIf you’re a founder, operator, or just curious about where AI meets e-commerce — this one is packed with hard-earned insights and founder honesty.