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Jul 17, 2026 37 min

What Executives Actually Want From RevOps

from RevOpsAF The Podcast Hosted by Matt Volm

Most RevOps teams are solving the wrong problems. Not because they lack skill — but because they're not listening to the music the exec team is playing. Gabriel Rustice, VP of Revenue Operations at Seedtag, shares the career lessons he's picked up over 12+ years in sales and revenue operations — from customer care rep at FedEx Brazil to leading a RevOps team of 80+ people across multiple countries. This conversation is refreshingly direct: what actually separates operators who advance from those who stall, and what executives actually want from RevOps. Topics covered include: - How to identify what the exec team truly cares about (and align your work to it) - Why storytelling in financial terms is non-negotiable - The combination of business strategy + technical fluency that makes operators invaluable - Why AI fundamentals still depend on the foundational work most teams skip - The honest question every RevOps professional should ask themselves about leadership 🎙️ Speakers: - Gabriel Rustice, VP of Revenue Operations at Seedtag — https://www.linkedin.com/in/gabrielrustice/ - Matthew Volm, CEO & Founder at RevOps Co-op — https://www.linkedin.com/in/matthewvolm/ 🔗 Resources: - RevOps Co-op Podcast Library: https://www.revopscoop.com/podcast - Episode 67: Why RevOps Roadmaps Fail: https://revopscoop.com/podcast/revops-roadmap-ticket-taker-mindset - Episode 83: Why You Should Stop "Doing AI" and Start Solving Problems: https://revopscoop.com/podcast/ai-problem-solving-not-doing - Episode 50: Thinking of AI? Think Data First: https://revopscoop.com/podcast/ai-revops-data-strategy 👉 Join the RevOps Co-op community: https://www.revopscoop.com/membership/membership-options 📺 Subscribe for more RevOps content 🌐 Visit us: https://www.revopscoop.com 💼 Follow us on LinkedIn: https://www.linkedin.com/company/revops-co-op #RevOps #RevenueOperations #SalesOps #CareerGrowth #GTM #B2B #RevenueLeadership #AI

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This episode was published on July 17, 2026.

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