EPISODE · Jul 17, 2026 · 37 MIN
What Executives Actually Want From RevOps
from RevOpsAF The Podcast · host Matt Volm
Most RevOps teams are solving the wrong problems. Not because they lack skill — but because they're not listening to the music the exec team is playing. Gabriel Rustice, VP of Revenue Operations at Seedtag, shares the career lessons he's picked up over 12+ years in sales and revenue operations — from customer care rep at FedEx Brazil to leading a RevOps team of 80+ people across multiple countries. This conversation is refreshingly direct: what actually separates operators who advance from those who stall, and what executives actually want from RevOps. Topics covered include: - How to identify what the exec team truly cares about (and align your work to it) - Why storytelling in financial terms is non-negotiable - The combination of business strategy + technical fluency that makes operators invaluable - Why AI fundamentals still depend on the foundational work most teams skip - The honest question every RevOps professional should ask themselves about leadership 🎙️ Speakers: - Gabriel Rustice, VP of Revenue Operations at Seedtag — https://www.linkedin.com/in/gabrielrustice/ - Matthew Volm, CEO & Founder at RevOps Co-op — https://www.linkedin.com/in/matthewvolm/ 🔗 Resources: - RevOps Co-op Podcast Library: https://www.revopscoop.com/podcast - Episode 67: Why RevOps Roadmaps Fail: https://revopscoop.com/podcast/revops-roadmap-ticket-taker-mindset - Episode 83: Why You Should Stop "Doing AI" and Start Solving Problems: https://revopscoop.com/podcast/ai-problem-solving-not-doing - Episode 50: Thinking of AI? Think Data First: https://revopscoop.com/podcast/ai-revops-data-strategy 👉 Join the RevOps Co-op community: https://www.revopscoop.com/membership/membership-options 📺 Subscribe for more RevOps content 🌐 Visit us: https://www.revopscoop.com 💼 Follow us on LinkedIn: https://www.linkedin.com/company/revops-co-op #RevOps #RevenueOperations #SalesOps #CareerGrowth #GTM #B2B #RevenueLeadership #AI
What this episode covers
Most RevOps teams are solving the wrong problems. Not because they lack skill — but because they're not listening to the music the exec team is playing. Gabriel Rustice, VP of Revenue Operations at Seedtag, shares the career lessons he's picked up over 12+ years in sales and revenue operations — from customer care rep at FedEx Brazil to leading a RevOps team of 80+ people across multiple countries. This conversation is refreshingly direct: what actually separates operators who advance from those who stall, and what executives actually want from RevOps. Topics covered include: - How to identify what the exec team truly cares about (and align your work to it) - Why storytelling in financial terms is non-negotiable - The combination of business strategy + technical fluency that makes operators invaluable - Why AI fundamentals still depend on the foundational work most teams skip - The honest question every RevOps professional should ask themselves about leadership 🎙️ Speakers: - Gabriel Rustice, VP of Revenue Operations at Seedtag — https://www.linkedin.com/in/gabrielrustice/ - Matthew Volm, CEO & Founder at RevOps Co-op — https://www.linkedin.com/in/matthewvolm/ 🔗 Resources: - RevOps Co-op Podcast Library: https://www.revopscoop.com/podcast - Episode 67: Why RevOps Roadmaps Fail: https://revopscoop.com/podcast/revops-roadmap-ticket-taker-mindset - Episode 83: Why You Should Stop "Doing AI" and Start Solving Problems: https://revopscoop.com/podcast/ai-problem-solving-not-doing - Episode 50: Thinking of AI? Think Data First: https://revopscoop.com/podcast/ai-revops-data-strategy 👉 Join the RevOps Co-op community: https://www.revopscoop.com/membership/membership-options 📺 Subscribe for more RevOps content 🌐 Visit us: https://www.revopscoop.com 💼 Follow us on LinkedIn: https://www.linkedin.com/company/revops-co-op #RevOps #RevenueOperations #SalesOps #CareerGrowth #GTM #B2B #RevenueLeadership #AI
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What Executives Actually Want From RevOps
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