What farmers want: knowledgeable salespeople that offer value, not just access

While farmers continue to see value in salespeople, new research from RealAgristudies shows that how and when they want to interact is shifting and ag retailers will need to keep up. To unpack preliminary survey results on what farmers want, Shaun Haney and Justin Funk, co-founders of RealAgristudies, discuss findings from the survey conducted in... Read More