What Financial Coaching Actually Looks Like episode artwork

EPISODE · Mar 9, 2026 · 28 MIN

What Financial Coaching Actually Looks Like

from It's Not About The Money · host Catherine Morgan

In this conversation, I discuss my journey from being a qualified financial advisor in debt to understanding the deeper emotional patterns behind financial behaviors. I introduce the Money Narratives Clearing Framework, emphasising the importance of awareness, recognising benefits and costs, and exploring secondary gains in financial decision-making. The discussion highlights how shame and acceptance play crucial roles in transforming financial patterns and the impact of loss aversion on choices. I encourage approaching financial coaching with compassion and understanding, aiming for lasting change rather than quick fixes. Chapters 00:00 Understanding Financial Patterns and Personal Debt 02:46 The Money Narratives Clearing Framework 05:22 The Importance of Awareness in Financial Coaching 08:29 Recognizing Benefits and Costs of Financial Patterns 10:58 Exploring Secondary Gains in Financial Behavior 13:34 The Role of Shame and Acceptance in Financial Change 16:17 Identifying Hidden Trade-offs in Financial Decisions 18:47 The Impact of Loss Aversion on Financial Choices21:16 Transforming Patterns Through Compassion and Understanding Resources: Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Sign up to my FREE Newsletter Become a Certified Financial Coach Reveal and Heal The Inherited Money Patterns Keeping You Stuck with the 5 Hidden Money Beliefs Framework Guide Watch episode: Should You Become a Financial Coach Watch episode: Why Clients Self-Sabotage With Money

Episode metadata supplied by the publisher feed · Published Mar 9, 2026

Embed this episode

NOW PLAYING

What Financial Coaching Actually Looks Like

0:00 28:02

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

No similar episodes found.

No similar podcasts found.

Frequently Asked Questions

How long is this episode of It's Not About The Money?

This episode is 28 minutes long.

When was this It's Not About The Money episode published?

This episode was published on March 9, 2026.

Can I download this It's Not About The Money episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!