What Formula 1 can teach business owners about performing under pressure, with Kim Keedle

Kim Keedle is a former Formula One performance coach, physiotherapist, and founder working at the intersection of elite sport, personal development, and technology. Across his career in motorsport, he supported world-class drivers including Romain Grosjean and Oscar Piastri, helping them manage the physical, mental, and lifestyle demands required to compete at the highest level. In this episode, Kim shares an inside look at the world of Formula One and what goes into preparing drivers before they step into the car. From training and recovery to mindset, focus, pressure, and discipline, he explains why consistent performance relies on far more than natural ability. He also discusses the behaviours and habits that allow top drivers to stay calm, resilient, and ready when every second matters. Kim also reflects on his move from the F1 paddock into the startup world with Pocket Mentor AI, a personalised mentoring tool built around high-performance coaching frameworks. He discusses the realities of building a new business, where AI can support personal growth, and how self-awareness, structure, and reflection can help people perform better in sport, business, and everyday life.See omnystudio.com/listener for privacy information.