What Founders Actually Feel When Scaling Their Business (It's Not What You See on Social Media)

What does it actually feel like to build a business from the ground up? Not the highlight reel version, but the real one: the imposter syndrome when you post your first job listing, the moment you realize someone is depending on you for their livelihood, the exhaustion that doesn't stop even when things are going well.In this episode, Ann Marie McHenry, founder of Rose & Stone Consulting, LLC, pushes back on a trend she's been seeing on social media: the idea that building a successful business is about reaching the top and collecting praise. She shares what scaling a team actually looks like, why knowing your numbers is non-negotiable, and what success really feels like when you're living it.Featuring a nod to Liesel Kiel of Central Saucy (www.centralsaucy.com) and Shelby Leigh, nervous system and neurodivergent coach at Rose & Stone Consulting, LLC (https://www.roseandstonellc.com/shelby).If you're a female founder, business owner, or leader who wants an honest conversation about what building something really costs, this one is for you.