What French Entrepreneurs Miss When Entering the U.S. Market: Interview with Stephanie Liot

In this episode of the TransAtlantic Entrepreneur Podcast, I sit down with Stéphanie Liot, Project Manager at La Maison de l’Occitanie in New York City.We talk about the common traps French and European entrepreneurs fall into when trying to crack the U.S. market, from underestimating cultural differences to believing that a translated pitch is enough.Stephanie shares her personal story of moving to New York, what surprised her most, and what she's learned from working with dozens of French startups trying to grow in the U.S.You’ll learn: ✅ Why Americans hire based on fit more than CV ✅ What New York networking is really like (and how to survive it) ✅ How to make your pitch resonate with U.S. clients and investors ✅ Why culture isn’t “soft”. It’s a competitive edgeWhether you're just thinking about the U.S. or already in-market, this episode will help you avoid expensive mistakes and adapt faster.Mentioned in this episode: – The Culture Map by Erin Meyer– La Maison de l’Occitanie in NYC website– La Maison de l’Occitanie in NYC LinkedIn page– Follow Stéphanie on LinkedIn for more events and updates🎧 Subscribe for more interviews, insights, and strategies to help you get clients, credibility, and cash in the U.S.------Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter#ExpansionUSA #VendreAuxÉtatsUnis #MarchéAméricain #ProspectionUSA#ABM #ABMCulturel#IntelligenceCulturelleUSA