What Gen Z wants brands to know about communicating sustainability

Companies have always been trying to engage young people on sustainability. But for some reason, this is getting harder. While Millennials were among the first to more heavily weigh social and environmental factors into employment decisions, Gen Z is taking this trend into hyperdrive. Companies hoping to attract and retain the best talent must tell authentic sustainability stories that are capable of persuading young people that they are committed to sustainability. In this episode, Mike speaks with Daniel Gonzalez — a recent Master’s graduate from the Yale School of Environment — to get a deeper understanding of what Gen Z is looking for when it comes to sustainability communication, and offer some candid advice to companies looking to do better.Follow Daniel Gonzalez on LinkedIn.Read "Gen Z cares about sustainability more than anyone else – and is starting to make others feel the same" on World Economic Forum. Order Sustainability Storytelling — Mike's book about communicating sustainability in businessFollow Mike on LinkedIn to stay updated on his regular insights on sustainability storytellingSubscribe to The Sustainability Story on Substack for more in-depth analysis of sustainability communication challenges and practical advice on how to overcome themGot a guest or topic idea? Reach out at howerimpact.com/contact