What Gen Z Wants: Shoppers, Buyers & the Brands They Cancel

Gen Zs Part 2. This episode explores how they behave as customers (B2C) or as buyers (B2B). In this episode, Alan O’Neill unpacks what Gen Z really wants — and why their expectations matter more than ever for both B2C and B2B leaders.From Patagonia to Shein, Starbucks to Shopify, Gen Z are calling out inauthentic brands and rewarding the ones who live their values.You’ll learn:Why values, transparency, and experience are non-negotiablesWhat B2B leaders can do now to avoid being seen as outdatedAnd why Gen Z will shape your next generation of buyers🎧 Listen now📘 Download the free 7 Steps to Profit eBook at 7stepstoprofit.com