What Gen Z Wants: Shoppers, Buyers & the Brands They Canc...

What this episode covers

Gen Zs Part 2. This episode explores how they behave as customers (B2C) or as buyers (B2B). In this episode, Alan O’Neill unpacks what Gen Z really wants — and why their expectations matter more than ever for both B2C and B2B leaders.From Patagonia to Shein, Starbucks to Shopify, Gen Z are calling out inauthentic brands and rewarding the ones who live their values.You’ll learn:Why values, transparency, and experience are non-negotiablesWhat B2B leaders can do now to avoid being seen as outdatedAnd why Gen Z will shape your next generation of buyers🎧 Listen now📘 Download the free 7 Steps to Profit eBook at 7stepstoprofit.com

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Frequently Asked Questions

How long is this episode of Boardroom Insights with Dr. Alan O'Neill?

This episode is 13 minutes long.

When was this Boardroom Insights with Dr. Alan O'Neill episode published?

This episode was published on July 24, 2025.

What is this episode about?

Gen Zs Part 2. This episode explores how they behave as customers (B2C) or as buyers (B2B). In this episode, Alan O’Neill unpacks what Gen Z really wants — and why their expectations matter more than ever for both B2C and B2B leaders.From Patagonia...

Can I download this Boardroom Insights with Dr. Alan O'Neill episode?

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