What Gen Z’s Tumblr revival may tell us about the future of social networks⁠

An article from Enrique Dans in Medium discusses the resurging popularity of Tumblr among Generation Z. This revival is attributed to Gen Z's desire to escape the algorithmic feeds and influencer culture prevalent on other social networks. Tumblr's focus on art, fandoms, and anonymity offers a less commercialized and more private online space for younger users. Despite their general concern for privacy, Gen Z appears willing to share data for enhanced online experiences, valuing transparency in the process. This renewed interest in Tumblr, alongside other retro tech trends, suggests a potential shift in how young people engage with digital platforms, seeking simpler and more authentic online environments.This article is also available in English on my Medium page, «What Gen Z’s Tumblr revival may tell us about the future of social networks«