What goes into a great elevator pitch?

What goes into a killer elevator pitch? Turns out, many of the same things that go into a great brand. On March 3rd, I'm going to be the lead judge at an event where participants compete with their elevator pitches. Not only will this be a fun evening, but I'm certain we'll see that we all get the same things wrong when it comes to creating a memorable pitch. The event organizer, Pascale Hansen, had a preliminary call with me to get my thoughts on the subject for an event promotion podcast. She was kind enough to share the recording. Hope you enjoy it as much as we did. If you enjoyed this podcast, sign up for my newsletter to get notified when new episodes come out. Putting your own pitch together? Read my book Your Ultimate Presentation first.  Finally, don't forget to share this podcast on social media!