What Goes Wrong with Plus Size Launches?
from Boob Sweat With Katie Sturino Hosted by Katie Sturino
Katie Sturino is still looking for an answer to why plus size in-store expansions fail. In the first episode of this series, ‘Why is plus size fashion failing?’ Katie discovered the disconnect between data showing demand for plus sizes IRL and in-store sales numbers that don’t meet those projections. Katie speaks with two anonymous guests who worked at national clothing retailers that oversaw the ultimately failed launch of plus sizes nationwide, breaking down the time and effort and care that goes into an extended size launch. Even with the best of plans, these retailers still couldn’t figure out how to successfully launch plus size nationwide. In this episode we find out what went wrong. Special thanks to our anonymous guests for speaking with us, you know who you are! You can follow Katie on Instagram at @katiesturino and @megabababe Have any questions or comments? Email us at [email protected] or leave us a voicemail at 201-701-1575. — — This podcast was produced by Wonder Wheel Media and Madison Higley
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