What “Good Enough” Actually Means for Early Brands | Simon & Scott

Send us Fan MailEarly-stage founders often try to rush to “perfect” — perfect branding, perfect plans, perfect decks — before they’ve sold a single unit.In this co-hosted episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh and Scott Cramner unpack what “good enough” really means for challenger brands, and why perfection is often just procrastination dressed up as strategy.We cover:why selling early beats endless planningwhere you can compromise (and where you absolutely can’t)why big brands still launch products that flop, even after loads of testingthe difference between being “rough and ready” vs being carelessa useful mental model: “precisely wrong vs roughly right”If you’re building a challenger brand and feeling pressure to look bigger than you are, this episode is a reset.Link: www.makinmighty.com If you found this useful, please share it with someone building a food or drink brand who’d get value from it.You can follow me on LinkedIn, TikTok or Instagram for clips and extra insights: just search for @MakinMightyAnd if you’ve got a question you’re wrestling with right now (brand, growth, retail, positioning) email it in. We’re collecting real questions from founders and we’ll use those to shape future episodes.Thanks for listening. See you next [email protected]