What good personalisation looks like.

from The Array. · host Jacquard

“Who’s doing personalisation well?”“What are the right success metrics?”“You’re winning clicks, but at what cost?”Scott Zalaznik, Digital Advisor & ex-CDO of adidas, joins hosts Toby Coulthard and Jasper Pye on the first episode of “The Array” to offer clear, actionable insights into: Implicit vs. explicit personalisation (5:04) Scalable content production (10:56) The incentivisation of KPIs and how to identify the right success metrics (15:08) Whether AI will take Jasper’s job (31:20).Want to learn more about effective and impactful personalisation? Visit Jacquard.com⁠

Episode metadata supplied by the publisher feed · Published Nov 12, 2024

Embed this episode

Attribution link and audio player

NOW PLAYING

What good personalisation looks like.

0:00 40:13

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

How long is this episode of The Array.?

This episode is 40 minutes long.

When was this The Array. episode published?

This episode was published on November 12, 2024.

Can I download this The Array. episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!