EPISODE · May 16, 2022 · 1H 5M
What Good SEO Consulting Looks Like w/ Tom Critchlow
from Content and Conversation: Organic Growth Insights from Siege Media · host Siege Media, Ross Hudgens, Tom Critchlow
Show Notes:00:12: Welcome back, Tom!1:01: How to structure a good kickoff meeting9:03: Separating great kickoff meetings vs. average ones10:04: How many meetings are too many?15:20: Report revenue to increase credibility17:00: How to run meetings effectively22:22: Is dedicated account management essential?24:57: Defining the roles on your team to deal with clients26:45: Favorite tips for writing emails30:08: How to push back on clients — be empathetic37:46: Reporting, how to make your client look good40:29: Ghostwriting for clients41:37: When to use decks vs. reports42:04: How to educate your client and move the needle45:23: Ross’ new wave of strategy for clients49:32: Presentation best practices54:10: When does upselling make sense1:04:39: Learn more about Tom’s SEO MBA courseShow Links:Enroll in SEO MBA today!Follow Tom on TwitterFollow Ross on TwitterSend us an email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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What this episode covers
If you don’t know Tom yet, you should. He’s a recurring guest on our show with quite the résumé — dropping his knowledge on everything SEO, like how to secure $1,000,000 in SEO budget. After growing the esteemed digital marketing agency Distilled in 2011, Tom is now an independent consultant for enterprise businesses. He does all this while somehow finding the time to run a learning course for senior SEO professionals. In today’s episode, Tom sits down with Siege Media CEO Ross Hudgens to chat about what it means to manage clients. From running effective meetings and making your case to implementing the strategy that you intended, Ross and Tom provide the lessons they’ve learned to get the best results for your clients while having smooth communication along the way.
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What Good SEO Consulting Looks Like w/ Tom Critchlow
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