What Got You Here Won’t Get You There: Will Lucas’ New Year Reset

Ep. 197 Will Lucas is the Brand Manager at AfroTech and Black Tech Green Money, sharing insights on how Black professionals and entrepreneurs can build lasting wealth through technology. But beyond the mic, he’s also a seasoned entrepreneur running multiple businesses, including Creadio, a marketing technology agency, and TolHouse, a private social club designed for the creative and entrepreneurial class in Toledo, Ohio. On this solo episode, Will reflects on the lessons of 2024 and shares his strategic game plan for 2025. He discusses how to avoid burnout, the importance of building systems for sustainable growth, and why staying stagnant means falling behind. Plus, he highlights how his businesses are leveraging AI for efficiency, how he’s scaling his real estate ventures, and why creating space in your life is key to achieving your goals. Follow Will Lucas on Instagram at @willlucas Learn more at AfroTech.com https://instagram.com/afro.tech Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.