What Great Brands Got Right That We’ve Forgotten | Liam McMahon

Liam McMahon is a marketer and storyteller who explores the history of some of Australia’s and the world’s most culturally influential brands. Through stories spanning fashion, streetwear, sport and popular culture, he uncovers the people, moments and ideas that helped shape the brands we know today.In this episode, we dive into:Why Fashion Has Become So HomogenisedHow Instant Feedback Changed Creative RiskWhat Mambo Got Right About Cultural RelevanceHow Australian Surf Brands Shaped StreetwearWhy Certain Sneakers Become Part of a SubcultureHow Unexpected Brand Collaborations Create AttentionWhy Creatives Should Stop Asking for PermissionHow Social Media Changed Identity and Self-WorthAnd so much more.Subscribe for more conversations on creativity, art, culture and the future of creative work.--Follow Liam on Instagram: @1iam.mcmahon—Follow Future History on Instagram: @futurehistory.coFollow Wayne Lim on Instagram: @hausofwayneMade for Makers. Shop Future History Unofficial Goods: shop.futurehistory.co