What Great Writers Understand About Sales with Steph Crowder, Business Coach (Ep. 13)

You poured your heart into your piece, found the courage to share it, and now . . . crickets. What gives?In this episode, I’m joined by my business coach, Steph Crowder, to unpack a truth many writers resist: if you want readers, you have to learn how to sell your work—but not in the way you think.We explore why authors need to think of themselves as entrepreneurs—and why selling your work isn’t separate from writing, but an extension of it.Plus, we reframe sales as something deeply aligned with what writers already do best: tell stories, understand people, and create connection.We cover:Why your fear of self-promotion is actually keeping your work from helping peopleA simple way to think about sales that doesn’t feel grossWhat it really means to “know your reader”How to build a platform without feeling performativeWhy imperfect, consistent posting beats perfection every timeAt its core, this episode is about a mindset shift: seeing sales not as self-promotion, but as storytelling, connection, and service.If you’ve ever thought, “I just want to write, not sell,” you need to hear this conversation!Mentioned in this episode:A Court of Thorns and Roses by Sarah J. MassFourth Wing by Rebecca Yarros“Confessions of a Broke Millionaire” by Danielle LeslieStrangers: A Memoir of Marriage by Belle BurdenThe 15 Minute Planner MethodConnect with Steph on Instagram @heystephcrowderSend me a text message with your questions or comments!___________________________________Come join the discussion!InstagramTikTokThreadsSubstackAnd visit my website to learn more about my editing services, book coaching, and upcoming courses.