What Gusto’s CMO Wants Every Small Business to Know About Winning Without a Big Budget

In this episode of the Unlock Potential Podcast, we’re joined by Jason Ing, Chief Marketing Officer at Gusto, to break down how small businesses can punch above their weight, build brand power, and grow with intention.If you’re a business owner looking to go from local to legendary—this one’s for you.🎯 Jason shares:🔹 Why some small businesses win big—and how storytelling fuels that growth🔹 Budget-friendly marketing tactics that actually drive results🔹 How to turn negative reviews into long-term customer loyalty🔹 What Jason Ing learned from scaling both startups and national brands🔹 How AI is transforming marketing—and why it’s not replacing humans🎙️ Brought to you byTANDA – Empowering frontline teams through better scheduling, onboarding, and performance tools.www.tanda.io🔗 Where to find JasonLinkedIn:   / ingjason  Gusto: https://gusto.com/🔗 Where to find JesseLinkedIn:   / jessechor  Instagram:   / jessechor  X: https://x.com/jessechorFacebook:   / jesse.chor  Threads: https://www.threads.net/@jessechorLinktree: https://linktr.ee/jessechor🎉 Shoutout of the WeekShoutout to BigBadToyStore—because sometimes going big starts with thinking like an Autobot. From retro G1 classics to the latest collectibles, BBTS keeps the Transformers legacy alive and rolling. If you’ve ever dreamed of transforming your shelf into Cybertron, you already know:🛒 https://www.bigbadtoystore.com#SmallBusinessLeadership #MarketingStrategy #MarketingStrategy #BrandBuilding #HumanFirstBusiness