What Happened To Blackberry

Episode 45 of the Let's Do Shots! podcast, hosted by Mad Over Marketing, titled "What Happened To Blackberry" was published on August 19, 2021 and runs 5 minutes.

August 19, 2021 ·5m · Let's Do Shots!

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Summary

In the mid 2000s, BlackBerry was undoubtedly the most popular phone in the world. Seemingly everybody had one, and those who didn't, wanted one. The brand held more than 20% of the global market share. What went wrong? How did an iconic brand become obsolete? Listen to find out.

Episode Description

In the mid 2000s, BlackBerry was undoubtedly the most popular phone in the world. Seemingly everybody had one, and those who didn't, wanted one. The brand held more than 20% of the global market share. What went wrong? How did an iconic brand become obsolete? Listen to find out.

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