What Happens After a Band Gets Signed (Then Dropped) from TikTok

Order the THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.comThe Rare Occasions are an LA-based, New England-bred indie rock band known for their explosive garage rock anthems with catchy vocal harmonies. Brian McLaughlin (singer) and Luke Imbusch (drummer) have been making music together since their early teenage years. They formed The Rare Occasions while attending college in Boston where they met Jeremy Cohen (bassist). Since then, the band have toured nationally, won the John Lennon Songwriting Contest, and released a vast catalog of music online. In 2021 the band released their first album as a trio, Big Whoop, which received significant press and radio play.Around the same time, their 2016 track “Notion” went viral on TikTok and continues to make waves, topping Spotify’s viral chart in the US and several other countries, and later landing on Billboard’s alternative charts and top 100 singles charts in the UK, Ireland, and Canada. The Rare Occasions released their new EP, Attaboy, on November 4th, 2022. The first single off the EP “Seasick” has already garnered the attention of radio DJs across the country including SiriusXM’s Alt Nation with the second single “Not Afraid” being an explosive follow up. After sharing Attaboy’s hard-hitting riffs, danceable grooves, and ear-catching melodies with audiences across the nation on their Fall 2022 headline tour, the band has shifted its efforts towards new music in 2023.04:18 Welcome10:15 Leaving Boston, moving to California13:08 Continuing the band, touring as a trio17:47 Reaching new audience through gaming and anime communities21:36 Going viral on TikTok25:37 Gaining attention from major record labels34:16 Breaking down the major label deal offers, signing with Elektra Records48:23 Advances from the major label offers52:59 Creating the music video for “Notion”54:34 Headlining nationwide tour59:14 Recording “Attaboy” EP, marketing their unique story1:08:08 What’s next for the band1:12:32 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpa Connect with Ari’s Take: Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://instagram.com/aristake_TikTok: https://tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstand Connect with The Rare Occasions: Website: https://therareoccasions.comInstagram: https://instagram.com/therareoccasionsTikTok: https://tiktok.com/@therareoccasionsTwitter: https://twitter.com/rareoccasionsEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.