What happens after the beacon is when it gets interesting...

Is it possible that we are entering the post-beacon era already? On one end we are still learning the impact that beacons can have on purchase decisions inside of stores but one enterprising company is looking at how beacons fit in the long game. Beinto has recently partnered with Gimbal to use beacons to capture consumer behavioural data in real-time and use it later to serve up more relevant ads and product offerings. Chuck calls this post-beaconing and he goes into detail about that here.

An episode of the UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things podcast, hosted by Rob Woodbridge, titled "What happens after the beacon is when it gets interesting..." was published on November 18, 2014.

November 18, 2014 · UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things

Summary

Is it possible that we are entering the post-beacon era already? On one end we are still learning the impact that beacons can have on purchase decisions inside of stores but one enterprising company is looking at how beacons fit in the long game. Beinto has recently partnered with Gimbal to use beacons to capture consumer behavioural data in real-time and use it later to serve up more relevant ads and product offerings. Chuck calls this post-beaconing and he goes into detail about that here.

Episode Description