M
What happens after the beacon is when it gets interesting...
Is it possible that we are entering the post-beacon era already? On one end we are still learning the impact that beacons can have on purchase decisions inside of stores but one enterprising company is looking at how beacons fit in the long game. Beinto has recently partnered with Gimbal to use beacons to capture consumer behavioural data in real-time and use it later to serve up more relevant ads and product offerings. Chuck calls this post-beaconing and he goes into detail about that here.
Embed this episode
No transcript yet.
Frequently asked questions
When was this Mobile Commerce Minute episode published?
This episode was published on November 18, 2014.
Can I download this Mobile Commerce Minute episode?
Yes. Use the download control on the episode player to save the publisher-provided media file.