What Happens to Digital Ads If TikTok Gets Banned? Prof. Dante Donati Explains

Professor Dante Donati, esteemed faculty member in the Marketing Division at Columbia Business School offers valuable insights from his research, “The Cost of Banning TikTok: Implications for Digital Advertising.” His research spans a range of empirical topics in Marketing and Economics, with a focus on the impact of information and communication technologies (ICTs) on economic, political, and social outcomes. He also works on methodologies for conducting surveys and experiments on social media and leads large-scale randomized evaluations of social and behavior change communication campaigns. Dr. Donati has collaborated with global institutions such as the World Bank, the Bill & Melinda Gates Foundation, and various nonprofit organizations. He is also the co-creator of Virtual Lab, an open-source platform for online surveys and social media campaign evaluation. Dr. Donati holds an M.Sc. in Economics with great distinction from Bocconi University, and a Ph.D. in Economics, Finance, and Business - also with great distinction - from Pompeu Fabra University. The full paper is available at the following link: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5177746 This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com. Disclaimer: A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music. B. Dr. Dante Donati has generously shared profound insights from his research, “The Cost of Banning TikTok: Implications for Digital Advertising,” during his appearance on the Business Talk podcast channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited. All content is © 2025. All rights reserved.