What happens to my marketing video after it's produced?

In this episode of Sidetrekked, Emilee and Shayne are joined by Trekk Social Media Strategist Sean Burke to discuss what happens after a marketing video is produced. The three of them discuss their favorite examples of marketing videos (1:39), how Trekk approaches producing original video content (13:18), and how to use a single video for multiple marketing purposes (22:00). They also discuss best practices for distributing video (30:00) and some strategies for repurposing marketing videos (39:00). In Problem Solved, they talk about creating long-form video content with multiple interviews that told a complete and compelling story. Finally, in Mics at the Bar, Trekk Senior Graphic Designer Alyssa Watkins recalls her first Trekk Cubs game, including a little surprise that really gave her a run for her money (49:00). ADDITIONAL RESOURCES: https://trekk.com/insights/how-b2b-companies-boost-trust-and-engagement-with-interview-style-marketing-videos https://trekk.com/insights/how-level-your-social-media-strategy-2025 https://trekk.com/work/renaissance-video-storytelling